in miring confidence Posted on June 27, 2011 Post navigation Previous Article Previous Article: it catches the rainNext Article Next Article: little dirty birdy feet
Bree
June 27, 2011 at 10:47 pmI wonder if it is captalising on the FB generation, or something else. I would buy it for the name alone, if I liked crappy peas (but I do not).
megh
June 28, 2011 at 6:48 amNaw, I suspect it was more, “We need a word to describe our brand that’s not fresh, but like fresh.”
“Freshlike?”
“Heeeeeeeeeeeeeeeeyo!”
I do like crappy peas (and tasty peas, too), and yes, the name is the reason I bought that particular package. Campaign = successful!